Josh D'Amaro

Josh D'Amaro serves as Chairman of Disney Experiences, the division of The Walt Disney Company that encompasses its global theme parks, resorts, cruise lines, and consumer products. In this role, he oversees one of the world's most powerful consumer touchpoint ecosystems, with hundreds of millions of annual guest interactions that generate rich first-party data and experiential marketing opportunities. His division is increasingly relevant to the broader marketing and AdTech landscape as Disney leverages its direct consumer relationships to fuel its advertising and streaming businesses. D'Amaro rose through the ranks of Disney over more than two decades, holding leadership roles across multiple parks and resort properties. He served as President of Disneyland Resort before being elevated to lead Walt Disney World Resort, and was subsequently appointed to his current role overseeing all of Disney Experiences globally. His tenure has been marked by ambitious expansion plans, including announced investments of over $60 billion in parks and experiences over the next decade. While not a traditional AdTech figure, D'Amaro's strategic importance to the advertising ecosystem lies in Disney's integrated approach to first-party data, audience segmentation, and cross-platform consumer engagement. Disney's parks generate enormous volumes of behavioral and transactional data that increasingly inform Disney's advertising sales and streaming ad-tier targeting capabilities, making D'Amaro a key figure in Disney's broader data and media monetization strategy.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026