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Jon Steinlauf

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Jon Steinlauf is a veteran television advertising sales executive best known for leading ad sales at some of the most prominent cable and streaming media companies in the US. At Warner Bros. Discovery, he served as Chief US Advertising Sales Officer, responsible for overseeing advertising revenue across a vast portfolio of networks including CNN, TNT, TBS, HGTV, Food Network, Discovery Channel, and others following the merger of WarnerMedia and Discovery in 2022. He departed the role in 2024 as WBD restructured its ad sales organization. Prior to WBD, Steinlauf spent many years at Discovery Communications, where he rose to become President of Advertising Sales, helping to grow the company's ad revenue across its portfolio of factual and lifestyle networks. Before Discovery, he held senior ad sales roles at Scripps Networks Interactive, which was later acquired by Discovery. His career spans decades of television advertising sales, giving him deep expertise in upfront negotiations, network television, and the evolving landscape of streaming advertising. Steинlauf is widely regarded as one of the most experienced and respected figures in cable television advertising sales, known for his relationships with major advertisers and agencies and his ability to navigate the complex upfront marketplace.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
Former WBD Ads Leader
Company
Warner Bros. Discovery
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
30 years

Bio

Jon Steinlauf is a veteran television advertising sales executive best known for leading ad sales at some of the most prominent cable and streaming media companies in the US. At Warner Bros. Discovery, he served as Chief US Advertising Sales Officer, responsible for overseeing advertising revenue across a vast portfolio of networks including CNN, TNT, TBS, HGTV, Food Network, Discovery Channel, and others following the merger of WarnerMedia and Discovery in 2022. He departed the role in 2024 as WBD restructured its ad sales organization. Prior to WBD, Steinlauf spent many years at Discovery Communications, where he rose to become President of Advertising Sales, helping to grow the company's ad revenue across its portfolio of factual and lifestyle networks. Before Discovery, he held senior ad sales roles at Scripps Networks Interactive, which was later acquired by Discovery. His career spans decades of television advertising sales, giving him deep expertise in upfront negotiations, network television, and the evolving landscape of streaming advertising. Steинlauf is widely regarded as one of the most experienced and respected figures in cable television advertising sales, known for his relationships with major advertisers and agencies and his ability to navigate the complex upfront marketplace.

Expertise & education

Expertise

Television Advertising SalesUpfront MarketplaceCable TelevisionStreaming AdvertisingAd Sales StrategyNetwork TelevisionAdvertiser and Agency RelationsMedia Portfolio Management

Speaking topics

Television advertising upfrontsThe future of streaming advertisingCable and broadcast ad sales strategy

Recognition

Notable achievements

  • Led US advertising sales across Warner Bros. Discovery's extensive portfolio of cable and streaming properties following the 2022 WarnerMedia-Discovery merger
  • Oversaw ad sales growth at Discovery Communications across its factual and lifestyle network portfolio