Skip to content
JA

Jon Arthurs

Operator

Jon Arthurs serves as Managing Director at Toluna, a global technology company specializing in consumer intelligence and market research. In this role, he oversees business operations and client relationships, helping brands and agencies leverage real-time consumer insights to inform advertising strategy and media planning decisions. His work sits at the intersection of market research and advertising effectiveness, areas increasingly critical as the AdTech industry grapples with measurement challenges in a post-cookie environment. Arthurs has built his career within the research and insights sector, developing expertise in audience understanding, brand tracking, and advertising measurement. His background positions him as a practitioner who bridges the gap between traditional market research methodologies and modern digital advertising needs, helping clients understand how their campaigns resonate with target consumers. Given the limited publicly available detail on his specific career trajectory prior to Toluna, it is difficult to provide a comprehensive chronological account. However, his Managing Director-level position at a company of Toluna's scale suggests significant industry experience and leadership capability within the consumer intelligence and AdTech-adjacent research space.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026

Role
Managing Director
Company
Based
United Kingdom
Connections
1
Years in industry
15 years

Bio

Jon Arthurs serves as Managing Director at Toluna, a global technology company specializing in consumer intelligence and market research. In this role, he oversees business operations and client relationships, helping brands and agencies leverage real-time consumer insights to inform advertising strategy and media planning decisions. His work sits at the intersection of market research and advertising effectiveness, areas increasingly critical as the AdTech industry grapples with measurement challenges in a post-cookie environment. Arthurs has built his career within the research and insights sector, developing expertise in audience understanding, brand tracking, and advertising measurement. His background positions him as a practitioner who bridges the gap between traditional market research methodologies and modern digital advertising needs, helping clients understand how their campaigns resonate with target consumers. Given the limited publicly available detail on his specific career trajectory prior to Toluna, it is difficult to provide a comprehensive chronological account. However, his Managing Director-level position at a company of Toluna's scale suggests significant industry experience and leadership capability within the consumer intelligence and AdTech-adjacent research space.

Expertise & education

Expertise

Consumer IntelligenceMarket ResearchAudience MeasurementAdvertising EffectivenessBrand TrackingData-Driven MarketingMedia Planning Insights

Speaking topics

Consumer Insights and Advertising EffectivenessReal-Time Market ResearchAudience Understanding in the Digital Age

Recognition

Notable achievements

  • Managing Director at Toluna, a global leader in consumer intelligence technology
Connection details