John Frank

John Frank is a seasoned technology executive with deep roots in digital advertising, data privacy, and programmatic media. He is best known for his long tenure at Microsoft, where he served as Vice President of EU Government Affairs and later in senior roles within Microsoft Advertising, navigating complex regulatory environments including GDPR and helping shape the company's advertising and data strategy in Europe and globally. His work at the intersection of policy, privacy, and programmatic made him a respected voice in industry standards discussions. Prior to joining Coupa, Frank held a notable role at The Trade Desk, where he served as Vice President and contributed to the company's growth and its identity initiatives, including efforts around UID 2.0 and the future of cookieless advertising. His background spanning both the buy side and major platform players gave him a rare cross-ecosystem perspective on how data, identity, and privacy regulations reshape advertising infrastructure. At Coupa, Frank applies his expertise in strategic partnerships and technology alliances to the enterprise software space, bridging his AdTech background with broader B2B technology ecosystems. His career reflects a consistent focus on responsible data use, regulatory compliance, and building scalable technology partnerships across complex global markets.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026