Jill Becher

Jill Becher is a senior media and advertising technology executive best known for leading operations at VideoAmp, one of the most prominent challengers to Nielsen's dominance in TV and cross-platform audience measurement. As COO, she oversees the day-to-day execution of VideoAmp's mission to provide a unified measurement and optimization currency for converged TV, helping broadcasters, streaming platforms, and advertisers navigate an increasingly fragmented media landscape. Becher's career is grounded in some of the most influential media companies in the world. Her tenures at Disney and Fox gave her firsthand experience with the complexities of large-scale media operations, advertising sales infrastructure, and the evolving demands of both linear and digital audiences. This background positions her as a credible operator who understands the sell-side perspective that VideoAmp's measurement solutions must serve. At VideoAmp, Becher has been part of a leadership team navigating a pivotal moment in the industry — as the TV measurement space undergoes its most significant disruption in decades, with the MRC, networks, and agencies all evaluating alternative currencies. Her operational expertise is central to scaling VideoAmp's platform and partnerships during this critical window.

• Serving as COO of VideoAmp during its rise as a leading alternative TV measurement currency provider
• Brought major media company operational expertise from Disney and Fox to the AdTech measurement space