Jackie Stevenson

Jackie Stevenson is a seasoned sports and entertainment marketing leader at IMG, one of the world's premier sports, events, media, and fashion companies. She has built a reputation for driving commercial partnerships and brand strategy at the intersection of sports media and advertising, helping brands navigate the increasingly complex landscape of rights, sponsorship, and audience engagement across live and digital platforms. Her career has spanned senior roles within the sports marketing and media industry, with a focus on connecting advertisers and rights holders through data-driven and audience-centric approaches. At IMG, she has been involved in shaping how brands leverage sports content and media inventory, which increasingly overlaps with programmatic and addressable advertising as sports broadcasting migrates to streaming and digital environments. While Stevenson's background is more rooted in sports marketing and brand partnerships than core AdTech infrastructure, her work is directly relevant to the AdTech ecosystem given the convergence of sports media rights, streaming, and advanced advertising technology. She is recognized as a commercially minded operator who understands both the creative and transactional dimensions of modern sports media deals.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026