IMG

Global leader in sports media rights distribution, athlete representation, and sports marketing, operating as a key division within Endeavor Group Holdings.

IMG (International Management Group) is one of the world's premier sports, fashion, and media companies, founded by Mark McCormack in 1960. Originally built around athlete representation, IMG has evolved into a diversified global enterprise encompassing sports marketing, media rights management, event production, talent representation, and content licensing. The company manages some of the world's most valuable sports properties and works with major broadcasters, brands, and rights holders across dozens of markets. In the AdTech and media ecosystem, IMG plays a significant role through its media division, which handles the packaging, distribution, and monetization of sports content and media rights globally. IMG Media is one of the largest distributors of sports programming in the world, working with broadcasters and digital platforms to license content and maximize revenue for rights holders. This positions IMG as an important intermediary between content owners and advertisers seeking premium sports inventory. IMG was acquired by William Morris Endeavor (WME) in 2014, forming WME-IMG, which was later rebranded as Endeavor Group Holdings. Endeavor went public on the NYSE in 2021. IMG continues to operate as a key brand within the Endeavor portfolio, alongside UFC, WME, and other properties. Its scale, global reach, and deep relationships with sports federations, broadcasters, and brands make it a formidable player in the premium content and sports media monetization space.