Ines Ures

Ines Ures is a senior AdTech executive at Criteo where she leads retail media product and commercial strategy, positioning her at the center of one of the industry's most significant structural shifts — the rise of retail media networks as a dominant advertising channel. In her VP role, she works directly with retailers to build, launch, and scale their ad monetization businesses using Criteo's Commerce Max and Commerce Grid solutions, helping brands activate first-party data across the full purchase funnel. Ures has been instrumental in Criteo's strategic pivot away from its legacy identity as a retargeting company toward a comprehensive commerce media platform. This transformation has required deep cross-functional leadership spanning product development, commercial partnerships, and go-to-market strategy. Her work reflects a broader industry movement in which retailers are increasingly monetizing their owned audiences and shelf data as alternatives to third-party cookie-dependent advertising. With a background spanning programmatic advertising, commerce, and platform strategy, Ures brings both technical fluency and commercial acumen to a role that demands bridging retailer business goals with advertiser demand. She is recognized within the retail media ecosystem as a practitioner helping define how mid-to-large retailers can compete with the dominant closed-loop networks of Amazon and Walmart Connect.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026