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Ines Ures

Executive

As a senior retail media leader at one of the category's most important technology providers, Ures represents the critical retail media specialization that is reshaping programmatic advertising globally.

Role: VP, Retail MediaCompany: Criteo

Last updated Jul 16, 2026 by the ATDb Editorial Team

Bio

Ines Ures leads retail media product and commercial strategy at Criteo, one of the largest commerce media platforms globally. She works with retailers to build and scale their ad monetization businesses using Criteo's Commerce Max and Commerce Grid solutions. Her role is central to Criteo's pivot from retargeting to full-funnel retail media network enablement.

Expertise & education

Expertise

Retail media networksCommerce mediaProgrammatic monetization