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Heather Carver

Operator

Heather Carver is a seasoned AdTech revenue and partnerships executive known for her work at the intersection of connected television (CTV) and performance advertising. At tvScientific, she has been instrumental in scaling the company's revenue operations and go-to-market strategy as the platform positions itself as a performance-first alternative to traditional TV buying, enabling advertisers to measure and optimize CTV campaigns with digital-like precision. Carver's career spans multiple facets of the digital advertising ecosystem, with experience in programmatic media, publisher monetization, and demand-side platform relationships. Her background reflects a trajectory through key growth-stage AdTech companies where she developed expertise in building and managing revenue teams, forging strategic partnerships, and translating complex technical capabilities into compelling advertiser value propositions. She is recognized within the CTV and streaming advertising community as a practitioner who bridges the gap between traditional TV buying conventions and the data-driven, outcome-oriented demands of modern performance marketers. Her work at tvScientific contributes to the broader industry shift toward accountability and measurability in streaming TV advertising.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026

Role
Vice President of Revenue
Company
tvScientific
Based
United States
Connections
1
Years in industry
12 years

Bio

Heather Carver is a seasoned AdTech revenue and partnerships executive known for her work at the intersection of connected television (CTV) and performance advertising. At tvScientific, she has been instrumental in scaling the company's revenue operations and go-to-market strategy as the platform positions itself as a performance-first alternative to traditional TV buying, enabling advertisers to measure and optimize CTV campaigns with digital-like precision. Carver's career spans multiple facets of the digital advertising ecosystem, with experience in programmatic media, publisher monetization, and demand-side platform relationships. Her background reflects a trajectory through key growth-stage AdTech companies where she developed expertise in building and managing revenue teams, forging strategic partnerships, and translating complex technical capabilities into compelling advertiser value propositions. She is recognized within the CTV and streaming advertising community as a practitioner who bridges the gap between traditional TV buying conventions and the data-driven, outcome-oriented demands of modern performance marketers. Her work at tvScientific contributes to the broader industry shift toward accountability and measurability in streaming TV advertising.

Career

  • Senior Director, Revenue

    tvScientific · prior role

Expertise & education

Expertise

Connected TV (CTV) AdvertisingPerformance TVProgrammatic AdvertisingRevenue OperationsStreaming Media MonetizationAdvertiser PartnershipsGo-to-Market StrategyDemand-Side Platforms (DSP)

Speaking topics

Performance advertising on CTVMeasuring outcomes in streaming TVThe evolution of TV buying toward digital accountability

Recognition

Notable achievements

  • Helped scale tvScientific's revenue organization as the company grew into a recognized performance CTV platform
  • Contributed to positioning tvScientific as a differentiated player in the competitive streaming advertising landscape
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