Gilad Shmueli

Gilad Shmueli is the Chief Product Officer at Innovid, one of the leading independent connected TV advertising platforms, where he oversees product strategy and development across the company's suite of CTV ad serving, dynamic creative optimization, and cross-platform measurement solutions. His work sits at the intersection of creative technology and programmatic infrastructure, helping brands and agencies deliver personalized, data-driven advertising experiences across the rapidly expanding CTV landscape. Shmueli has been a key architect of Innovid's product evolution as the company has grown from a video advertising innovator into a critical infrastructure provider for the CTV ecosystem. His focus on dynamic advertising capabilities and measurement has been particularly significant as advertisers grapple with audience fragmentation across streaming platforms, linear TV, and digital video. Under his product leadership, Innovid has developed tools that enable advertisers to optimize creative performance and measure campaign effectiveness in environments where traditional TV measurement methods fall short. With deep expertise spanning product management, creative technology, programmatic advertising, and measurement, Shmueli represents a generation of AdTech operators who have navigated the industry's fundamental shift from broadcast and digital display toward streaming and connected television. His contributions have helped position Innovid as a neutral, independent layer in the CTV ad stack at a time when the major streaming platforms are increasingly building walled gardens.

• Led product strategy at Innovid as the company scaled its CTV ad serving and measurement platform to serve major brands and agencies globally
• Drove development of dynamic advertising capabilities enabling personalized, data-driven creative delivery at scale across CTV and digital video