SVP, Ad Platforms at CNN
Leading ad platform strategy at CNN with a focus on premium video advertising and programmatic integration for news media environments, balancing revenue optimization with the brand safety requirements unique to journalism.
Last updated Feb 27, 2026 by AI Enrichment
Geoff Schiller is a senior advertising technology executive known for leading ad platform strategy at CNN, where he oversees the technical and commercial infrastructure powering advertising across CNN's digital and streaming properties. His work sits at the intersection of premium news publishing and programmatic advertising, a particularly complex space requiring careful navigation of brand safety, contextual targeting, and revenue optimization without compromising editorial integrity. At CNN, Schiller has focused on advancing the network's capabilities in programmatic video advertising, header bidding, and supply-side platform integrations, helping the organization compete effectively in an increasingly automated advertising marketplace. His role encompasses both the technical architecture of CNN's ad stack and the strategic partnerships that drive monetization across CNN.com and CNN's growing streaming footprint. Schiller brings extensive experience in the AdTech ecosystem to his role, with a background that spans publisher-side ad technology and digital media monetization. His expertise in video advertising technology and programmatic infrastructure positions him as a key figure in how legacy news organizations adapt their revenue models to the demands of modern digital advertising.