Gal Trifon
Co-Founder & CEO at Deep.BI
Trifon's founding of Crosswise, which became a cornerstone of Oracle's identity offering, and his continued work in data intelligence make him a significant figure in the identity and data layers of the AdTech ecosystem.
Last updated Apr 24, 2026 by the ATDb Editorial Team
Gal Trifon is co-founder and CEO of Deep.BI, a data intelligence platform for media and AdTech companies, and was previously the founder and CEO of Crosswise, a cross-device identity company acquired by Oracle Data Cloud. His work spans identity resolution, cross-device targeting, and AI-driven audience intelligence, making him a serial entrepreneur in the data and identity layer of AdTech. He is recognized as a pioneer in probabilistic identity matching.