Skip to content
ATDbbeta
FG

Filippo Gramigna

Thought Leader

Filippo Gramigna is co-CEO of programmatic advertising company Onetag, sharing the role with founder Daniel Pirchio. He brings over 20 years in digital media, programmatic, and data — previously serving as CEO of Audiencerate, VP Global Commercial Partnerships at Adform, VP Global Sales at Widespace, and Media Strategy & Activations Director EMEA at Lenovo. He joined Onetag as COO in 2023 before being elevated to co-CEO.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Co-CEO
Company
Onetag
Based
London, United Kingdom
Connections
2
Years in industry
15 years

Bio

Filippo Gramigna is co-CEO of programmatic advertising company Onetag, sharing the role with founder Daniel Pirchio. He brings over 20 years in digital media, programmatic, and data — previously serving as CEO of Audiencerate, VP Global Commercial Partnerships at Adform, VP Global Sales at Widespace, and Media Strategy & Activations Director EMEA at Lenovo. He joined Onetag as COO in 2023 before being elevated to co-CEO.

Expertise & education

Expertise

Identity ResolutionSupply-Side CurationProgrammatic AdvertisingFirst-Party Data StrategyGDPR-Compliant Data ActivationCookieless AdvertisingAudience TargetingData Partnerships

Speaking topics

Supply-Side Curation in Programmatic AdvertisingIdentity Resolution and Cookieless AdvertisingFirst-Party Data ActivationGDPR-Compliant Audience TargetingData Clean RoomsThe Future of Identity in AdTech

Recognition

Notable achievements

  • Recognized industry voice on supply-side curation and the practical limits of cookieless identity solutions
  • Regular speaker and panelist at major AdTech industry events on identity, curation, and privacy-compliant advertising

Publications

  • Interview: 'Benefits of Curation with Filippo Gramigna' — SixSells
  • Interview: 'Filippo Gramigna, Onetag, on the Limits of Curation' — What's New in Publishing
Connection details