Erin Wheeler-Klausen
VP of Measurement and Impact at Pinterest
Leading Pinterest's advertising measurement strategy with a focus on privacy-centric attribution, incrementality measurement, and building the infrastructure that helps brands prove ROI on the platform.
Last updated Feb 27, 2026 by ATDb automated enrichment · Connections updated Feb 28, 2026
Erin Wheeler-Klausen is a senior advertising technology executive recognized for her leadership in digital measurement strategy at Pinterest, where she serves as VP of Measurement and Impact. She is known for building scalable, privacy-forward measurement frameworks that help advertisers demonstrate the true value of their campaigns on Pinterest's visual discovery platform, with a particular focus on attribution modeling, incrementality testing, and third-party measurement partnerships. Her work sits at the critical intersection of data science, product development, and advertiser success, making her a key figure in Pinterest's efforts to compete for brand and performance advertising budgets. As the industry navigates the deprecation of third-party cookies and evolving privacy regulations, Wheeler-Klausen has been instrumental in developing alternative measurement methodologies that maintain advertiser confidence while respecting user privacy. With an estimated 15 or more years in digital advertising and analytics, she brings deep expertise in the measurement ecosystem, including working with major third-party measurement vendors and industry bodies. Her role at Pinterest positions her as an operator shaping how one of the major social and visual platforms proves advertising effectiveness in a post-cookie world.
- Built and scaled Pinterest's measurement and impact function as VP, establishing the platform's credibility with advertisers seeking performance accountability
- Developed privacy-forward measurement frameworks to help advertisers navigate the transition away from third-party cookie-based tracking