ER
Elisa Romero
Executive
Fills the brand-safety specialization axis and geographic diversity axis simultaneously, operating in an underrepresented linguistic market within a major measurement firm.
Role: Director, Brand Safety & Contextual IntelligenceCompany: IAS (Integral Ad Science)
Last updated Jun 26, 2026 by the ATDb Editorial Team
Bio
Elisa Romero leads brand safety product development and contextual classification methodology at IAS for Spanish-language and Latin American markets, where content categorization presents unique linguistic and cultural challenges. She has contributed to the development of multilingual brand safety taxonomies within the IAB Tech Lab Content Taxonomy working group.
Expertise & education
Expertise
Brand SafetyContextual IntelligenceMultilingual Content Classification