Elisa Romero
Elisa Romero is recognized in the AdTech industry for her specialized work at the intersection of brand safety, contextual intelligence, and multilingual content classification. At IAS, she leads product development and classification methodology specifically tailored to Spanish-language and Latin American markets — regions where linguistic nuance, cultural context, and content diversity create distinct challenges that standard English-language brand safety frameworks often fail to address adequately. Her work has helped brands and agencies operating in these markets apply more precise, culturally informed safety standards. Romero has been an active contributor to industry standards through the IAB Tech Lab Content Taxonomy working group, where she has helped shape multilingual brand safety taxonomies. This standards-setting work positions her as a bridge between regional market needs and global AdTech infrastructure, ensuring that classification systems reflect the complexity of non-English content at scale. Her dual focus on product development and taxonomy methodology is relatively rare in the brand safety space. Her career trajectory reflects a deepening specialization in brand safety and contextual targeting, areas that have grown significantly in strategic importance as the industry moves away from cookie-based targeting and toward content-based signals. Romero's regional expertise in LATAM markets gives her a distinctive profile within a field that has historically been dominated by English-language frameworks and North American or European market perspectives.
Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
Bio
Elisa Romero is recognized in the AdTech industry for her specialized work at the intersection of brand safety, contextual intelligence, and multilingual content classification. At IAS, she leads product development and classification methodology specifically tailored to Spanish-language and Latin American markets — regions where linguistic nuance, cultural context, and content diversity create distinct challenges that standard English-language brand safety frameworks often fail to address adequately. Her work has helped brands and agencies operating in these markets apply more precise, culturally informed safety standards. Romero has been an active contributor to industry standards through the IAB Tech Lab Content Taxonomy working group, where she has helped shape multilingual brand safety taxonomies. This standards-setting work positions her as a bridge between regional market needs and global AdTech infrastructure, ensuring that classification systems reflect the complexity of non-English content at scale. Her dual focus on product development and taxonomy methodology is relatively rare in the brand safety space. Her career trajectory reflects a deepening specialization in brand safety and contextual targeting, areas that have grown significantly in strategic importance as the industry moves away from cookie-based targeting and toward content-based signals. Romero's regional expertise in LATAM markets gives her a distinctive profile within a field that has historically been dominated by English-language frameworks and North American or European market perspectives.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led brand safety product development and contextual classification methodology for Spanish-language and Latin American markets at IAS
- Contributed to multilingual brand safety taxonomy development within the IAB Tech Lab Content Taxonomy working group