Despina Karatzias

Despina Karatzias is a senior programmatic and addressable TV leader at Sky Media, the advertising sales division of Sky Group, where she oversees the commercialization and strategic development of Sky's programmatic CTV and addressable TV inventory across the UK and Europe. She is widely recognized as a key architect of Sky's position in the advanced TV advertising ecosystem, helping to scale addressable and data-driven TV solutions for advertisers and agencies at a time when the industry is rapidly shifting away from traditional linear buying models. Karatzias has been instrumental in building out Sky AdSmart and related programmatic offerings, enabling advertisers to reach precise audience segments through television at household level. Her work sits at the intersection of data, technology, and media sales, making her a central figure in conversations about the future of TV advertising in Europe. She is frequently cited in industry discussions around CTV monetization, identity in a cookieless world, and the convergence of digital and broadcast advertising. With a career spanning over a decade in digital and programmatic media, Karatzias has built deep expertise across demand-side platforms, supply-side infrastructure, and broadcaster-led data strategies. She is a respected operator within the European AdTech community, regularly contributing to industry forums and events focused on programmatic television and addressable media.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026