Darren Bailes

Darren Bailes is the Global Chief Creative Officer of VCCP Group.¹ Appointed to that role in 2022 after 14 years as executive creative director of VCCP London, he oversees the creative output of eight offices spanning London, Madrid, Prague, New York, San Francisco, Shanghai, Singapore, and Sydney.¹ Earlier in his career he held roles at WCRS, DDB London, and Mother, where his work spanned brands including Pimm's, ITV Digital, PG Tips, Schweppes, and Yellow Pages.² After joining VCCP in 2008 as its creative lead, he was responsible for work including the comparethemarket.com campaign, O2's "Be More Dog," and Nationwide Building Society's "Spoken Word" campaign.² More recently, he led development of the "Grab Life by the Claw" platform for White Claw, a campaign built on consumer research that turned the brand's social drinking experience into a global creative platform.¹ Source 1: creative.salon — "Humans are humans wherever they are" - Darren Bailes Source 2: shots.net — Darren Bailes - shots Awards