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Dan Larden

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Dan Larden is Head of Media at ISBA, the UK trade body representing advertisers. He previously founded The Programmatic Advisory and held senior commercial roles at Index Exchange and Infectious Media, and is a frequent voice on media transparency, identity, and addressability.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Head of Media
Company
ISBA
Based
London, United Kingdom
Connections
3
Years in industry
15 years

Bio

Dan Larden is Head of Media at ISBA, the UK trade body representing advertisers. He previously founded The Programmatic Advisory and held senior commercial roles at Index Exchange and Infectious Media, and is a frequent voice on media transparency, identity, and addressability.

Career

  • Managing Director, UK & Northern Europe

    Index Exchange · 2019-2022

  • Managing Director

    Infectious Media · 2015-2019

  • Senior Commercial Role

    Various AdTech firms · 2009-2015

Expertise & education

Expertise

Programmatic AdvertisingIdentity ResolutionData-Driven MarketingSupply-Side StrategyFirst-Party DataPublisher MonetizationCookieless AdvertisingRevenue Strategy

Speaking topics

The future of identity in a cookieless worldProgrammatic transparency and supply chain integrityFirst-party data strategies for advertisersAddressability and audience targeting

Recognition

Notable achievements

  • Appointed CRO at Epsilon to lead global revenue strategy for one of AdTech's largest data and identity platforms
  • Built and scaled commercial operations at Index Exchange across UK and Northern Europe during a period of significant programmatic growth
Connection details
Dan Larden — Head of Media at ISBA | ATDb