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Brief
Infectious Media

Infectious Media

Combines proprietary programmatic technology with expert managed services to deliver transparent, optimized media buying across all digital channels for brands and agencies.

infectiousmedia.comLondon, England, United KingdomFounded 2010

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Programmatic Advertising
Business Model
Agency
Target Market
Mid-Market, Enterprise
Employee Count
51-200
API Available
Limited
Market Position

Independent programmatic trading desk and managed service provider

Overview

Infectious Media is a programmatic advertising agency that operates as a managed trading desk, providing end-to-end programmatic media buying services for brands and agencies. The company combines proprietary technology platforms with human expertise to execute and optimize digital advertising campaigns across multiple channels including display, video, mobile, and social media. Founded in 2010, Infectious Media positions itself as a strategic partner that bridges the gap between pure technology platforms and traditional media agencies. The company operates in the programmatic advertising space, offering managed services that help advertisers navigate the complex programmatic ecosystem. Their approach emphasizes transparency, data-driven optimization, and strategic planning alongside tactical execution. Infectious Media serves both direct brand clients and agency partners, providing white-label trading desk services and consultative programmatic expertise. Infectious Media has established itself as a mid-sized player in the competitive programmatic agency landscape, competing against both independent trading desks and agency holding company trading desks. The company has maintained an independent status while building expertise across programmatic channels and formats, with particular focus on performance optimization and campaign transparency.

Products & Features

Managed Trading Desk

Full-service programmatic media buying and campaign management across display, video, mobile, and social channels

Programmatic Strategy & Planning

Strategic consulting and planning services for programmatic advertising initiatives

Campaign Optimization

Data-driven optimization and performance management using proprietary technology and analytics

White-Label Services

Trading desk services provided to agency partners under their own branding

Key Features
Managed programmatic buying across multiple channelsProprietary optimization technologyTransparent reporting and analyticsCross-channel campaign managementStrategic planning and consultationReal-time bidding expertiseAudience targeting and segmentationPerformance optimization
Use Cases
Brand awareness campaigns across programmatic channelsPerformance marketing and direct response campaignsVideo advertising campaignsMobile advertisingSocial media programmatic buyingRetargeting and remarketingAudience extension and prospectingCross-device campaign orchestration
Customer Segments
Brand advertisersAdvertising agenciesMedia agenciesPerformance marketersE-commerce companies
Connections

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