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Brief
Infectious Media

Infectious Media

Programmatic AdvertisingAgencyinfectiousmedia.com

Combines proprietary programmatic technology with expert managed services to deliver transparent, optimized media buying across all digital channels for brands and agencies.

Last updated Jun 22, 2026 by the ATDb Editorial Team

Founded
2010
HQ
London, England, United Kingdom
Connections
2

At a glance

About

Independent programmatic trading desk and managed service provider

Infectious Media is a programmatic advertising agency that operates as a managed trading desk, providing end-to-end programmatic media buying services for brands and agencies. The company combines proprietary technology platforms with human expertise to execute and optimize digital advertising campaigns across multiple channels including display, video, mobile, and social media. Founded in 2010, Infectious Media positions itself as a strategic partner that bridges the gap between pure technology platforms and traditional media agencies. The company operates in the programmatic advertising space, offering managed services that help advertisers navigate the complex programmatic ecosystem. Their approach emphasizes transparency, data-driven optimization, and strategic planning alongside tactical execution. Infectious Media serves both direct brand clients and agency partners, providing white-label trading desk services and consultative programmatic expertise. Infectious Media has established itself as a mid-sized player in the competitive programmatic agency landscape, competing against both independent trading desks and agency holding company trading desks. The company has maintained an independent status while building expertise across programmatic channels and formats, with particular focus on performance optimization and campaign transparency.

Business model

Agency

Target market

Mid-Market, Enterprise

What they offer

  • Managed Trading Desk

    Full-service programmatic media buying and campaign management across display, video, mobile, and social channels

  • Programmatic Strategy & Planning

    Strategic consulting and planning services for programmatic advertising initiatives

  • Campaign Optimization

    Data-driven optimization and performance management using proprietary technology and analytics

  • White-Label Services

    Trading desk services provided to agency partners under their own branding

Key features

Managed programmatic buying across multiple channelsProprietary optimization technologyTransparent reporting and analyticsCross-channel campaign managementStrategic planning and consultationReal-time bidding expertiseAudience targeting and segmentationPerformance optimization

Use cases

Brand awareness campaigns across programmatic channelsPerformance marketing and direct response campaignsVideo advertising campaignsMobile advertisingSocial media programmatic buyingRetargeting and remarketingAudience extension and prospectingCross-device campaign orchestration

Customer segments

Brand advertisersAdvertising agenciesMedia agenciesPerformance marketersE-commerce companies

Tech & specs

Technology stack

Demand-side platforms (DSPs)Data management platforms (DMPs)Ad verification toolsAnalytics platformsProprietary optimization algorithms

Security & compliance

GDPRIAB standards

Deployment

Cloud

API

Limited

Corporate history
  1. 2010 · Founded
Connection details

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