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Cynthia Perkins-Roberts

Thought Leader

Cynthia Perkins-Roberts is a recognized voice in multicultural advertising and media, known for championing how AdTech infrastructure can be redesigned to better reflect and serve diverse audiences. At iHeartMedia, she leads multicultural marketing and partnerships, working at the intersection of identity, culture, and advertising technology to ensure that programmatic systems and audience segmentation tools are inclusive by design rather than as an afterthought. Her career has been defined by a consistent focus on closing the gap between the purchasing power of multicultural consumers and the investment brands and platforms direct toward reaching them. She has been active in industry conversations around equitable representation in data-driven advertising, including how audience taxonomies and identity resolution frameworks can inadvertently marginalize or misrepresent diverse communities. Perkins-Roberts is regarded as an operator and advocate who bridges the worlds of media sales, brand partnerships, and AdTech policy. Her work at iHeartMedia leverages the company's broad audio and digital reach to build culturally resonant campaigns while pushing the broader industry toward more thoughtful and inclusive programmatic practices.

Last updated Apr 19, 2026 by ATDb automated enrichment · Connections updated Apr 20, 2026

Role
Head of Multicultural Marketing and Partnerships
Company
iHeartMedia
Based
United States
Connections
1
Years in industry
15 years

Bio

Cynthia Perkins-Roberts is a recognized voice in multicultural advertising and media, known for championing how AdTech infrastructure can be redesigned to better reflect and serve diverse audiences. At iHeartMedia, she leads multicultural marketing and partnerships, working at the intersection of identity, culture, and advertising technology to ensure that programmatic systems and audience segmentation tools are inclusive by design rather than as an afterthought. Her career has been defined by a consistent focus on closing the gap between the purchasing power of multicultural consumers and the investment brands and platforms direct toward reaching them. She has been active in industry conversations around equitable representation in data-driven advertising, including how audience taxonomies and identity resolution frameworks can inadvertently marginalize or misrepresent diverse communities. Perkins-Roberts is regarded as an operator and advocate who bridges the worlds of media sales, brand partnerships, and AdTech policy. Her work at iHeartMedia leverages the company's broad audio and digital reach to build culturally resonant campaigns while pushing the broader industry toward more thoughtful and inclusive programmatic practices.

Expertise & education

Expertise

Multicultural MarketingProgrammatic AdvertisingAudience SegmentationIdentity and Culture in AdTechMedia PartnershipsInclusive AdvertisingAudio AdvertisingDiversity, Equity and Inclusion in Media

Speaking topics

Multicultural audiences in programmatic advertisingInclusion and equity in audience segmentationIdentity, culture, and advertising technologyClosing the multicultural investment gap in media

Recognition

Notable achievements

  • Led multicultural marketing and partnerships strategy at iHeartMedia, one of the largest audio media companies in the United States
  • Active contributor to industry dialogue on inclusion in programmatic advertising and equitable audience data practices
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