Cynthia Perkins-Roberts

Thought Leader

Multicultural marketing pioneer; Vice President of Diversity Marketing and Business Development at the Video Advertising Bureau (VAB). She died on January 1, 2019.

Based: United States

Last updated Oct 18, 2026 by the ATDb Editorial Team

AI-drafted from public sourcesno sources yet

Years in industry: 15 years

Expertise & education

Expertise

Multicultural MarketingProgrammatic AdvertisingAudience SegmentationIdentity and Culture in AdTechMedia PartnershipsInclusive AdvertisingAudio AdvertisingDiversity, Equity and Inclusion in Media

Speaking topics

Multicultural audiences in programmatic advertisingInclusion and equity in audience segmentationIdentity, culture, and advertising technologyClosing the multicultural investment gap in media