Crisp Moran

Crisp Moran is a senior media and advertising technology strategist serving as Chief Strategy Officer at GroupM, WPP's media investment arm and the largest media buying organization in the world. He is recognized for guiding GroupM's strategic response to some of the most pressing structural shifts in digital advertising, including the deprecation of third-party cookies, the rise of privacy-first identity solutions, and the fragmentation of audience measurement across channels. In his role, Moran works across programmatic advertising, data strategy, and media planning to ensure GroupM's portfolio of agencies and their clients remain competitive in a rapidly evolving ecosystem. He has been a consistent voice in industry conversations around addressability frameworks, clean room technologies, and alternative identity solutions, helping to shape how one of the industry's most influential organizations navigates the post-cookie landscape. Moran engages regularly with industry bodies, technology partners, and media owners on standards and best practices related to measurement and audience targeting. His work sits at the intersection of policy, technology, and media strategy, making him a notable operator within the broader AdTech and media buying community.

• Led GroupM's strategic initiatives around post-cookie addressability and audience targeting solutions
• Served as an industry voice on measurement standards and best practices at GroupM, the world's largest media investment company