Christine Cassis

Christine Cassis is the Chief Marketing Officer of Twitch.¹ Twitch, owned by Amazon, is a live-streaming platform that allows creators to broadcast video in real time while viewers interact via live text chat.² Before joining Twitch, Cassis held leadership positions at Pinterest, Reddit, Google, and Shopify, accumulating nearly two decades of experience building online communities.¹ Across those roles, she managed creative, communications, content, and community functions.² At Twitch, her stated marketing priorities include championing the platform's core gaming community, narrowing the perception gap among marketers and consumers about the breadth of content available on the platform, and improving its discovery capabilities so audiences can more easily find live creators.¹ Source 1: adweek.com — Twitch Names Christine Cassis Chief Marketing Officer Source 2: bandt.com.au — Twitch Appoints Christine Cassis To Global CMO - B&T