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Chris Capossela

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Chris Capossela is one of the longest-tenured CMOs in the technology industry, having served as Microsoft's Chief Marketing Officer since 2014. In that role he oversees global marketing strategy, brand, advertising, and communications for one of the world's most valuable companies. He has been central to repositioning Microsoft's brand through major transitions — from the Windows-centric era through the shift to cloud computing under Azure and, most recently, the company's aggressive push into AI with Copilot. Capossela joined Microsoft in 1991 as a product manager and spent more than three decades rising through the company. He held senior marketing roles across Office, Windows, and consumer products before being elevated to CMO. His tenure has included overseeing high-profile global advertising campaigns, the relaunch of Microsoft's brand identity, and the marketing strategy behind products such as Microsoft 365, Surface, and Teams. As CMO of a company that is itself a major advertiser and whose platforms (LinkedIn, Bing/Microsoft Advertising, Xbox) carry advertising, Capossela sits at an important intersection of marketing leadership and media. He is widely regarded as a steward of Microsoft's cultural and brand evolution under CEO Satya Nadella.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
CMO
Company
Microsoft
Based
Redmond, Washington, United States

AI-drafted from public sources1 source cited

Years in industry
33 years

Bio

Chris Capossela is one of the longest-tenured CMOs in the technology industry, having served as Microsoft's Chief Marketing Officer since 2014. In that role he oversees global marketing strategy, brand, advertising, and communications for one of the world's most valuable companies. He has been central to repositioning Microsoft's brand through major transitions — from the Windows-centric era through the shift to cloud computing under Azure and, most recently, the company's aggressive push into AI with Copilot. Capossela joined Microsoft in 1991 as a product manager and spent more than three decades rising through the company. He held senior marketing roles across Office, Windows, and consumer products before being elevated to CMO. His tenure has included overseeing high-profile global advertising campaigns, the relaunch of Microsoft's brand identity, and the marketing strategy behind products such as Microsoft 365, Surface, and Teams. As CMO of a company that is itself a major advertiser and whose platforms (LinkedIn, Bing/Microsoft Advertising, Xbox) carry advertising, Capossela sits at an important intersection of marketing leadership and media. He is widely regarded as a steward of Microsoft's cultural and brand evolution under CEO Satya Nadella.

Expertise & education

Expertise

Brand StrategyGlobal MarketingProduct MarketingCloud Computing MarketingAI Product MarketingEnterprise MarketingConsumer Technology MarketingCorporate Communications

Education

  • BA, Harvard College

Speaking topics

Brand transformationMarketing in the AI eraEnterprise and consumer marketing strategyCorporate culture and growth mindset

Recognition

Notable achievements

  • Served as Microsoft CMO for over a decade, one of the longest tenures in the role at a major technology company
  • Led marketing strategy for Microsoft's rebranding and cultural transformation under CEO Satya Nadella
  • Oversaw global launch campaigns for Microsoft 365, Teams, Surface, and Copilot
  • Joined Microsoft in 1991 and rose to CMO over a 30-plus year career entirely within the company