Chris Andrew
Chris Andrew is the CEO and cofounder of Scrunch, an influencer marketing and analytics platform that helps brands and agencies discover, manage, and measure influencer campaigns. Scrunch built a database of influencers across major social platforms, providing data-driven tools to match marketers with relevant content creators and track campaign performance. Andrew co-founded Scrunch to address the growing need for transparency and measurability in influencer marketing, a sector that expanded rapidly alongside the rise of social media advertising. Under his leadership, Scrunch positioned itself as a technology-led solution for marketing teams seeking to professionalize their influencer strategies.
Last updated Oct 22, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 10 years
Bio
Chris Andrew is the CEO and cofounder of Scrunch, an influencer marketing and analytics platform that helps brands and agencies discover, manage, and measure influencer campaigns. Scrunch built a database of influencers across major social platforms, providing data-driven tools to match marketers with relevant content creators and track campaign performance. Andrew co-founded Scrunch to address the growing need for transparency and measurability in influencer marketing, a sector that expanded rapidly alongside the rise of social media advertising. Under his leadership, Scrunch positioned itself as a technology-led solution for marketing teams seeking to professionalize their influencer strategies.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Scrunch, building one of Australia's early dedicated influencer marketing platforms
- Grew Scrunch's influencer database to cover millions of creators across major social platforms