Cherie Calingasan

Cherie Calingasan is a data and programmatic strategy executive at Horizon Next, the advanced media and technology division of Horizon Media. She is known for her work at the intersection of audience data, programmatic buying, and media planning, helping brands leverage data-driven approaches to reach consumers more effectively across digital channels. Her role positions her as a key operator within one of the largest independent media agencies in the United States. Calingasan has built her career within the agency ecosystem, developing deep expertise in programmatic advertising, audience segmentation, and the application of data technologies to media strategy. At Horizon Next, she works to integrate emerging identity solutions, data partnerships, and programmatic capabilities into client campaigns, navigating the evolving landscape of privacy regulations and cookie deprecation. Her work reflects the broader industry shift toward first-party data strategies and privacy-compliant targeting solutions. While she maintains a relatively low public profile compared to some industry figures, her operational influence within Horizon Media's advanced media division represents meaningful impact on how major advertisers approach data-driven media buying.

Last updated Sep 27, 2026 by the ATDb Editorial Team