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Charlotte Maines

Operator

Charlotte Maines is a senior revenue and commercial leader in the digital audio advertising space, serving as Chief Revenue Officer at Triton Digital — the dominant technology platform powering programmatic audio advertising and audience measurement for streaming publishers and podcast networks worldwide. In her role, she oversees the commercial strategy for Triton's programmatic marketplace and measurement suite, helping audio publishers and advertisers transact more efficiently in a rapidly maturing medium. Her work is central to the infrastructure that underpins how digital audio is bought, sold, and measured at scale globally. Maines has built her career at the intersection of audio, streaming, and programmatic advertising — a niche that has grown significantly in commercial importance as podcast listenership and streaming audio consumption have surged. At Triton Digital, she works with a client base that includes major broadcast groups, podcast networks, and streaming platforms, helping them unlock programmatic revenue while maintaining audience measurement integrity. Her leadership spans both direct and programmatic revenue channels, making her a key figure in shaping how audio advertising evolves commercially. As audio advertising has moved from a largely direct-sold medium toward programmatic pipes, Maines represents the operator class of AdTech leaders who are building and scaling the commercial infrastructure for this transition. Triton Digital's Webcast Metrics and PODTRAC measurement products, alongside its audio SSP, place her at the center of industry conversations around audio audience currency, programmatic standards, and publisher monetization strategy.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
Chief Revenue Officer
Based
United States
Connections
3
Years in industry
15 years

Bio

Charlotte Maines is a senior revenue and commercial leader in the digital audio advertising space, serving as Chief Revenue Officer at Triton Digital — the dominant technology platform powering programmatic audio advertising and audience measurement for streaming publishers and podcast networks worldwide. In her role, she oversees the commercial strategy for Triton's programmatic marketplace and measurement suite, helping audio publishers and advertisers transact more efficiently in a rapidly maturing medium. Her work is central to the infrastructure that underpins how digital audio is bought, sold, and measured at scale globally. Maines has built her career at the intersection of audio, streaming, and programmatic advertising — a niche that has grown significantly in commercial importance as podcast listenership and streaming audio consumption have surged. At Triton Digital, she works with a client base that includes major broadcast groups, podcast networks, and streaming platforms, helping them unlock programmatic revenue while maintaining audience measurement integrity. Her leadership spans both direct and programmatic revenue channels, making her a key figure in shaping how audio advertising evolves commercially. As audio advertising has moved from a largely direct-sold medium toward programmatic pipes, Maines represents the operator class of AdTech leaders who are building and scaling the commercial infrastructure for this transition. Triton Digital's Webcast Metrics and PODTRAC measurement products, alongside its audio SSP, place her at the center of industry conversations around audio audience currency, programmatic standards, and publisher monetization strategy.

Career

  • Vice President, Sales

    Triton Digital

  • Senior Director, Sales

    Triton Digital

Expertise & education

Expertise

Programmatic Audio AdvertisingPodcast MonetizationAudio Streaming TechnologySupply-Side Platforms (SSP)Audience MeasurementRevenue StrategyPublisher MonetizationDigital Audio Marketplaces

Speaking topics

Programmatic audio advertising and marketplace dynamicsPodcast monetization and revenue strategyAudio audience measurement and currencyThe future of digital audio advertising

Recognition

Notable achievements

  • Elevated to Chief Revenue Officer at Triton Digital, overseeing revenue strategy for the leading global programmatic audio marketplace
  • Helped scale Triton Digital's commercial operations as digital audio advertising transitioned from direct-sold to programmatic at industry scale