Charlie Collier
President, Roku Media at Roku
Collier is known for bringing prestige media credibility to Roku's CTV advertising platform, helping position Roku Media as a top-tier destination for brand advertisers transitioning from linear TV to streaming.
Last updated May 30, 2026 by the ATDb Editorial Team
Charlie Collier is one of the most prominent figures at the intersection of traditional media and connected TV advertising, serving as President of Roku Media where he leads the company's advertising, content distribution, and media businesses. His role places him at the center of CTV's explosive growth as a programmatic advertising channel, overseeing a platform that reaches tens of millions of households and competes directly with linear TV for brand advertising budgets. His ability to translate deep content and network expertise into streaming monetization strategy makes him a distinctive voice in the AdTech ecosystem. Collier built his reputation as a transformative media executive at AMC Networks, where as President and General Manager he greenlit landmark series including Breaking Bad, Mad Men, and The Walking Dead — turning a niche cable network into a prestige television powerhouse. That content credibility gave him unique leverage in advertiser relationships, a skill set he carried to Fox Entertainment as CEO from 2018 to 2021, where he navigated the post-Disney acquisition landscape and repositioned the network's entertainment strategy. His move to Roku in 2022 signaled a broader industry shift of top media talent toward streaming-native platforms. At Roku, Collier has been instrumental in scaling the company's OneView ad platform and deepening its relationships with major brand advertisers and agencies, positioning Roku as a premium CTV destination rather than simply a device manufacturer. His background in content and network sales gives Roku's advertising pitch a narrative sophistication that pure-play ad tech companies often lack, helping bridge the gap between traditional TV buying and programmatic CTV investment.
CEO
Fox Entertainment (2018-2021)
President and General Manager, AMC, SundanceTV, and AMC Studios
AMC Networks (2011-2018)
Executive Vice President, Ad Sales and Marketing
AMC Networks (2006-2011)
- BA, Colgate University
- Oversaw Roku Media's advertising business as it scaled into one of the largest CTV ad platforms in the United States
- As President of AMC, greenlit and championed Breaking Bad, Mad Men, and The Walking Dead, redefining cable television's creative and commercial potential
- Led Fox Entertainment as CEO following the landmark Disney acquisition of 21st Century Fox assets, stabilizing and repositioning the network
- Helped establish Roku's OneView platform as a competitive programmatic CTV offering for major brand advertisers