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Celia Merson

Standards Setter

Celia Merson is recognized in the AdTech industry as a senior privacy executive bridging legal, technical, and product disciplines within the complex programmatic advertising landscape. As Chief Privacy Officer at Verve Group, she oversees global privacy compliance, consent management frameworks, and data governance across the company's mobile and connected TV advertising stack — a role that places her at the intersection of evolving international privacy regulation and real-time advertising infrastructure. Merson has been notably active in industry working groups tackling some of the most pressing identity challenges in mobile advertising, including the downstream effects of Apple's IDFA deprecation and the broader shift toward privacy-preserving alternatives such as contextual targeting. Her work reflects a pragmatic approach to privacy that seeks to align regulatory compliance with viable commercial outcomes for publishers, advertisers, and platforms operating across jurisdictions including GDPR, CCPA, and emerging global frameworks. Her influence at Verve Group extends beyond legal counsel into shaping product and engineering decisions, making her a rare operator who can translate regulatory requirements into technical specifications. This cross-functional role has positioned her as a credible voice in industry conversations about the future of identity, consent, and data governance in programmatic advertising.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Chief Privacy Officer
Company
Verve Group
Connections
1
Years in industry
15 years

Bio

Celia Merson is recognized in the AdTech industry as a senior privacy executive bridging legal, technical, and product disciplines within the complex programmatic advertising landscape. As Chief Privacy Officer at Verve Group, she oversees global privacy compliance, consent management frameworks, and data governance across the company's mobile and connected TV advertising stack — a role that places her at the intersection of evolving international privacy regulation and real-time advertising infrastructure. Merson has been notably active in industry working groups tackling some of the most pressing identity challenges in mobile advertising, including the downstream effects of Apple's IDFA deprecation and the broader shift toward privacy-preserving alternatives such as contextual targeting. Her work reflects a pragmatic approach to privacy that seeks to align regulatory compliance with viable commercial outcomes for publishers, advertisers, and platforms operating across jurisdictions including GDPR, CCPA, and emerging global frameworks. Her influence at Verve Group extends beyond legal counsel into shaping product and engineering decisions, making her a rare operator who can translate regulatory requirements into technical specifications. This cross-functional role has positioned her as a credible voice in industry conversations about the future of identity, consent, and data governance in programmatic advertising.

Expertise & education

Expertise

Privacy ComplianceConsent ManagementData GovernanceIDFA DeprecationContextual TargetingProgrammatic AdvertisingMobile IdentityGDPR and CCPA Compliance

Speaking topics

Privacy-preserving advertising alternatives to device identifiersConsent management in programmatic ecosystemsIDFA deprecation and mobile advertising impactCross-jurisdictional privacy compliance for AdTech platformsContextual targeting as a post-cookie solution

Recognition

Notable achievements

  • Led global privacy compliance and data governance strategy at Verve Group across mobile and CTV programmatic advertising
  • Active contributor to industry working groups addressing mobile identity and privacy-preserving targeting alternatives post-IDFA deprecation
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