Carly Friedman
Carly Friedman serves as Head of Agency at Roku, where she leads the company's relationships with advertising agencies and helps them unlock the full potential of connected television (CTV) as a performance and brand-building channel. In this role, she is a key figure in translating Roku's massive streaming audience and first-party data capabilities into actionable advertising solutions for agency partners navigating the shift from linear to streaming TV.
Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Sep 28, 2026
- Years in industry
- 15 years
Bio
Carly Friedman serves as Head of Agency at Roku, where she leads the company's relationships with advertising agencies and helps them unlock the full potential of connected television (CTV) as a performance and brand-building channel. In this role, she is a key figure in translating Roku's massive streaming audience and first-party data capabilities into actionable advertising solutions for agency partners navigating the shift from linear to streaming TV.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leading Roku's agency development efforts as the CTV advertising market has grown into a multi-billion dollar industry
- Helping major advertising agencies integrate Roku's OneView platform and first-party data into their media planning and buying strategies