Brent Montgomery

Brent Montgomery is best known as the founder of Wheelhouse, a Los Angeles-based entertainment and brand partnership company that sits at the intersection of content creation, talent management, and branded entertainment. Wheelhouse operates across multiple verticals including production, brand consulting, and media, making Montgomery a key figure in the evolving landscape where entertainment content meets advertising and brand strategy. His work is particularly relevant to AdTech and media buyers interested in premium branded content and influencer-adjacent talent partnerships at scale. Montgomery previously founded Leftfield Entertainment, one of the most successful independent unscripted television production companies in the United States, which he sold to ITV Studios in 2014 for a reported $360 million. Leftfield was responsible for hit shows including 'Pawn Stars' on History Channel, which became one of the highest-rated cable programs of its era. This background in building mass-audience content properties gave Montgomery deep insight into how brands can integrate authentically into entertainment programming. At Wheelhouse, Montgomery has expanded beyond traditional production into a broader media and commerce ecosystem, partnering with high-profile talent and brands to create content-driven business ventures. Wheelhouse's brand consulting arm works directly with advertisers and media companies, positioning Montgomery as a bridge between Hollywood content creation and the advertising industry's growing appetite for premium, brand-safe, audience-targeted content environments.

Last updated Jul 10, 2026 by ATDb automated enrichment