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Brad Stockton

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Brad Stockton is a senior media executive at Dentsu X known for leading integrated media planning and buying strategies that leverage data, technology, and programmatic capabilities to deliver measurable outcomes for large-scale advertisers. His work sits at the intersection of traditional media strategy and modern AdTech infrastructure, helping brands navigate an increasingly complex and fragmented media landscape. Throughout his career, Stockton has built expertise across multiple media disciplines including digital, programmatic, video, and cross-channel planning. At Dentsu X, he has been instrumental in shaping how the agency approaches audience targeting, media investment optimization, and the application of emerging AdTech solutions for clients. His role encompasses both strategic leadership and hands-on oversight of media operations. Stockton represents a generation of agency leaders who bridge the gap between traditional media buying and the technical demands of modern programmatic ecosystems, including identity resolution, data clean rooms, and cookieless targeting approaches. His influence is primarily felt through client outcomes and internal capability building within the Dentsu network.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
EVP, Head of Investment
Company
Based
Chicago, Illinois, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Brad Stockton is a senior media executive at Dentsu X known for leading integrated media planning and buying strategies that leverage data, technology, and programmatic capabilities to deliver measurable outcomes for large-scale advertisers. His work sits at the intersection of traditional media strategy and modern AdTech infrastructure, helping brands navigate an increasingly complex and fragmented media landscape. Throughout his career, Stockton has built expertise across multiple media disciplines including digital, programmatic, video, and cross-channel planning. At Dentsu X, he has been instrumental in shaping how the agency approaches audience targeting, media investment optimization, and the application of emerging AdTech solutions for clients. His role encompasses both strategic leadership and hands-on oversight of media operations. Stockton represents a generation of agency leaders who bridge the gap between traditional media buying and the technical demands of modern programmatic ecosystems, including identity resolution, data clean rooms, and cookieless targeting approaches. His influence is primarily felt through client outcomes and internal capability building within the Dentsu network.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingIntegrated Media PlanningAudience TargetingData-Driven Media StrategyCross-Channel Media BuyingDigital Video AdvertisingMedia Investment OptimizationAdTech Platform Strategy

Speaking topics

Data-driven media strategyProgrammatic advertising evolutionAudience targeting in a cookieless worldIntegrated media planning

Recognition

Notable achievements

  • Elevated to SVP of Media at Dentsu X, overseeing large-scale media strategy and programmatic capabilities
  • Led audience-first media transformation initiatives for major brand clients within the Dentsu X portfolio
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