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Biz Stone

Thought Leader

Biz Stone is best known as a co-founder of Twitter, the real-time social platform that fundamentally transformed digital communication, media distribution, and advertising. As a key architect of Twitter's early identity and culture, Stone served as Creative Director and helped shape the product's voice, brand, and public persona during its most formative years. Twitter's emergence as a dominant social platform created an entirely new advertising channel — Promoted Tweets, Promoted Trends, and real-time audience targeting — that influenced how the broader AdTech industry thought about social advertising and brand engagement. Before Twitter, Stone worked at Google following its acquisition of Blogger, where he had previously been a key contributor. He also co-founded Jelly, a social search app, and Medium contributor Obvious Corp alongside Twitter co-founders Evan Williams and Jack Dorsey. His career has consistently centered on building platforms that connect people and enable new forms of communication, each of which has had downstream effects on how content is distributed and monetized. Beyond his platform-building work, Stone is a recognized thought leader on creativity, company culture, and the social responsibility of technology companies. He has spoken widely on the intersection of technology and humanity, and authored the memoir 'Things a Little Bird Told Me,' reflecting on the founding of Twitter and his philosophy of entrepreneurship. His influence on the AdTech ecosystem stems primarily from Twitter's role as a major advertising platform and the industry norms it helped establish around real-time, interest-based social advertising.

Last updated Sep 26, 2026 by ATDb automated enrichment

Role
Co-founder
Company
Based
San Francisco, California, United States
Boards
1
Connections
1
Years in industry
20 years

Bio

Biz Stone is best known as a co-founder of Twitter, the real-time social platform that fundamentally transformed digital communication, media distribution, and advertising. As a key architect of Twitter's early identity and culture, Stone served as Creative Director and helped shape the product's voice, brand, and public persona during its most formative years. Twitter's emergence as a dominant social platform created an entirely new advertising channel — Promoted Tweets, Promoted Trends, and real-time audience targeting — that influenced how the broader AdTech industry thought about social advertising and brand engagement. Before Twitter, Stone worked at Google following its acquisition of Blogger, where he had previously been a key contributor. He also co-founded Jelly, a social search app, and Medium contributor Obvious Corp alongside Twitter co-founders Evan Williams and Jack Dorsey. His career has consistently centered on building platforms that connect people and enable new forms of communication, each of which has had downstream effects on how content is distributed and monetized. Beyond his platform-building work, Stone is a recognized thought leader on creativity, company culture, and the social responsibility of technology companies. He has spoken widely on the intersection of technology and humanity, and authored the memoir 'Things a Little Bird Told Me,' reflecting on the founding of Twitter and his philosophy of entrepreneurship. His influence on the AdTech ecosystem stems primarily from Twitter's role as a major advertising platform and the industry norms it helped establish around real-time, interest-based social advertising.

Career

  • Creative Director & Co-founder

    Twitter · 2006-2011

  • Co-founder

    Jelly Industries · 2012-2017

  • Co-founder

    Obvious Corp · 2006-2008

  • Senior Specialist, Blogger

    Google · 2003-2006

  • Author / Advisor

    Independent · 2014-present

Board memberships

XPRIZE Foundation (former)

Advisory roles

Various early-stage technology startups

Expertise & education

Expertise

Social Media AdvertisingReal-Time Audience TargetingPlatform Product StrategyBrand BuildingContent DistributionSocial Platform MonetizationDigital MediaEntrepreneurship & Company Culture

Education

  • Attended University of Massachusetts Amherst (did not complete degree)

Speaking topics

The Future of Social Media and Real-Time CommunicationCreativity and Company CultureEntrepreneurship and Platform BuildingTechnology and Social ResponsibilityThe Role of Social Platforms in Advertising and Media

Recognition

Notable achievements

  • Co-founded Twitter in 2006, which grew into a global platform with hundreds of millions of users and a multi-billion dollar advertising business
  • Served as Twitter's Creative Director, establishing the brand voice and culture that defined the platform's public identity
  • Co-founded Obvious Corp with Evan Williams and Jack Dorsey, an incubator that spawned Twitter and Medium
  • Authored 'Things a Little Bird Told Me: Confessions of the Creative Mind' (2014), a widely read memoir on entrepreneurship and creativity
  • Co-founded Jelly, a social search platform that pioneered crowd-sourced Q&A

Awards

Time 100 Most Influential People in the World (2013)

Publications

  • Things a Little Bird Told Me: Confessions of the Creative Mind (2014, Grand Central Publishing)
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