Benoit Oberlé

Executive

European AdTech CEOs leading companies with proprietary measurement methodologies and global footprints are underrepresented; Oberlé and S4M occupy a distinctive niche in location-based programmatic.

Role: CEOCompany: S4M

Last updated Jun 18, 2026 by the ATDb Editorial Team

Bio

Benoit Oberlé leads S4M, a drive-to-store programmatic advertising platform headquartered in France with global operations, specializing in mobile-first campaigns that measure real-world foot traffic outcomes. The company operates across EMEA, APAC, and the Americas, bridging digital advertising with offline measurement. S4M is a notable European-origin AdTech firm with a differentiated attribution methodology.

Expertise & education

Expertise

Drive-to-StoreMobile AdvertisingOffline Attribution