Benoit Oberlé

Benoit Oberlé is best known as the co-founder and CEO of Sirdata, a French AdTech company he established in 2012 that has grown into one of Europe's recognized data and consent management platforms. Sirdata specializes in audience data solutions and consent management infrastructure, positioning itself as a privacy-first alternative in a landscape increasingly shaped by GDPR and evolving European data regulations. Oberlé has built Sirdata around the principle that data quality and regulatory compliance are complementary rather than competing priorities, helping brands and publishers activate audience segments responsibly. Over more than a decade leading Sirdata, Oberlé has been a consistent voice in European AdTech on topics including data sovereignty, consent-based audience targeting, and the transition away from third-party cookies. His work has contributed to industry conversations around privacy-preserving data activation and the role of first-party and contextual data in a post-cookie ecosystem. Under his leadership, Sirdata has developed tools that serve both the buy and sell sides of the programmatic ecosystem, with a particular emphasis on helping European publishers monetize their audiences within compliant frameworks. As a European operator competing in a market where US technology platforms dominate, Oberlé represents a generation of AdTech founders building differentiated, regulation-aware businesses from the continent. His long tenure at Sirdata reflects a commitment to sustainable, infrastructure-level AdTech rather than short-term arbitrage, and he remains an active participant in industry bodies and forums shaping the future of data-driven advertising in Europe.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026