Ben Grubbs

Ben Grubbs is a seasoned AdTech and digital media executive best known for bridging the gap between creator economy platforms, sports media, and programmatic advertising. He has spent over a decade building monetization strategies at the intersection of content, audience, and technology, and founded Creator Sports Capital to invest in and advise companies operating at the convergence of sports, creators, and digital advertising infrastructure. Grubbs previously served as a senior executive at YouTube and Google, where he led partnerships and monetization efforts for sports and entertainment content creators. His work at Google gave him deep expertise in platform-side advertising economics, creator revenue models, and the programmatic ecosystem that underpins digital video monetization. He has been a consistent voice in industry conversations around the evolution of creator-led media businesses and how brands can effectively reach audiences through non-traditional content channels. Through Creator Sports Capital, Grubbs has positioned himself as both an operator and dealmaker, working with emerging sports media companies, creator-focused startups, and brands seeking to navigate the rapidly evolving landscape of sports streaming and influencer-driven advertising. He is a frequent speaker at industry conferences on topics ranging from creator monetization to the future of sports media rights and digital advertising.

Last updated Aug 14, 2026 by ATDb automated enrichment · Connections updated Aug 17, 2026