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Ben Cicchetti

Thought Leader

Ben Cicchetti is Global Head of Marketing, Data & Technology Solutions at WPP (from March 2026). He previously spent eight years at InfoSum, the data-collaboration company, latterly as SVP, Marketing & Communications.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Global Head of Marketing, Data & Technology Solutions
Company
WPP
Based
London, United Kingdom
Connections
1
Years in industry
12 years

Career

  • SVP, Marketing & Communications

    InfoSum · 2018–2026

Expertise & education

Expertise

Data Clean RoomsPrivacy-Enhancing TechnologiesFederated Data CollaborationIdentity ResolutionFirst-Party Data StrategyCookieless AdvertisingData GovernanceProgrammatic Advertising

Speaking topics

Data Clean Rooms and Privacy-Safe CollaborationThe Future of Identity in a Cookieless WorldFederated Data Architecture for AdvertisingFirst-Party Data Strategy and ActivationPrivacy-Enhancing Technologies in AdTech

Recognition

Notable achievements

  • Led technical development of InfoSum's federated data clean room platform, adopted by major broadcasters, retailers, and financial services firms globally
  • Helped establish InfoSum as a category-defining company in privacy-safe data collaboration ahead of the deprecation of third-party cookies
  • Contributed to industry education on privacy-enhancing technologies through speaking engagements and trade press at scale

Publications

  • Various bylines and contributed articles in AdTech trade press including The Drum, Digiday, and ExchangeWire on data clean rooms and privacy-safe advertising
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