Bela Bajaria

Bela Bajaria is one of the most powerful executives in the global entertainment industry, serving as Chief Content Officer at Netflix, where she oversees the company's vast television and film programming strategy. She rose through the ranks at Netflix after joining in 2016, initially leading international television before expanding her remit to encompass all global content. Her tenure has been marked by a push toward high-volume, globally resonant programming and the cultivation of international hits that cross over to mainstream audiences worldwide. Before Netflix, Bajaria spent over a decade at NBCUniversal, where she held senior roles in programming and production, including as President of Universal Television. At Universal Television she oversaw the development and production of numerous successful series, building a reputation as a skilled creative executive with strong relationships across the industry. At Netflix, Bajaria has been instrumental in shaping the streamer's content identity during a period of intense competition in the streaming wars. She has championed international productions — including hits from South Korea, Spain, and other markets — while also overseeing major English-language series. Her promotion to CCO in 2022 consolidated oversight of both film and television under her leadership, cementing her status as a defining figure in modern streaming media.

Last updated Oct 18, 2026 by ATDb automated enrichment