Becky Owen

Becky Owen is a prominent figure in the creator economy and influencer marketing space, serving as Global CMO at Billion Dollar Boy, one of the world's leading creator-first marketing agencies. She is widely recognized for her work in helping brands navigate the rapidly evolving influencer and social media landscape, advocating for more authentic, data-driven, and strategically sound creator partnerships. Her voice carries significant weight in conversations about the future of social commerce, creator monetization, and the intersection of paid media with organic creator content. Before joining Billion Dollar Boy, Owen held a notable role at Meta (formerly Facebook), where she worked within the creator and influencer ecosystem, gaining deep platform-side expertise in how social media giants support and monetize creator communities. This background gave her a unique vantage point on both the brand and platform sides of influencer marketing, informing her strategic approach at Billion Dollar Boy. Owen is a frequent commentator and speaker on topics including the maturation of the creator economy, influencer marketing measurement, and the role of AI in content creation. She contributes to industry discourse through media appearances, panel discussions, and thought leadership pieces, helping to set standards and expectations for how the industry should evolve responsibly and effectively.

Last updated Aug 14, 2026 by ATDb automated enrichment · Connections updated Aug 17, 2026