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Bastian Sarott

Operator

Bastian Sarott serves as CTV Business Lead for EMEA at Teads, the global media platform known for its outstream video advertising and premium publisher partnerships. In this role, he is responsible for developing and scaling Teads' Connected TV offering across Europe, the Middle East, and Africa, working with advertisers and agencies to capture the growing shift of audiences and budgets toward CTV environments. His position places him at the intersection of digital video, programmatic advertising, and the rapidly evolving streaming landscape. Sarott has built his career within the digital advertising and media technology space, developing expertise in video advertising formats and the programmatic ecosystem. His focus on CTV reflects the broader industry transition from linear television to streaming, and he has been involved in helping brands navigate this shift through Teads' publisher-first platform. His work spans commercial strategy, client partnerships, and market development across the diverse EMEA region. Teads, where Sarott operates, is recognized as a leading global media platform with strong relationships with premium publishers, making his role central to the company's efforts to extend its video advertising capabilities into the CTV channel and compete in a market increasingly dominated by streaming inventory.

Role: CTV Business Lead EMEACompany: Teads

Last updated Oct 8, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
10 years

Bio

Bastian Sarott serves as CTV Business Lead for EMEA at Teads, the global media platform known for its outstream video advertising and premium publisher partnerships. In this role, he is responsible for developing and scaling Teads' Connected TV offering across Europe, the Middle East, and Africa, working with advertisers and agencies to capture the growing shift of audiences and budgets toward CTV environments. His position places him at the intersection of digital video, programmatic advertising, and the rapidly evolving streaming landscape. Sarott has built his career within the digital advertising and media technology space, developing expertise in video advertising formats and the programmatic ecosystem. His focus on CTV reflects the broader industry transition from linear television to streaming, and he has been involved in helping brands navigate this shift through Teads' publisher-first platform. His work spans commercial strategy, client partnerships, and market development across the diverse EMEA region. Teads, where Sarott operates, is recognized as a leading global media platform with strong relationships with premium publishers, making his role central to the company's efforts to extend its video advertising capabilities into the CTV channel and compete in a market increasingly dominated by streaming inventory.

Expertise & education

Expertise

Connected TV (CTV)Programmatic AdvertisingVideo AdvertisingDigital Media StrategyEMEA Market DevelopmentPublisher MonetizationStreaming Advertising

Speaking topics

Connected TV advertisingThe future of video advertising in EMEAProgrammatic CTV strategies for brands

Recognition

Notable achievements

  • Leading Teads' CTV business development and commercial expansion across the EMEA region
  • Driving adoption of CTV advertising solutions among brands and agencies in a rapidly growing streaming market