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Arjun Sethi
Co-Founder & Partner at Tribe Capital
Represents the investor axis in AdTech with a data-science-first approach to backing programmatic and identity companies; less covered than Luma Partners or GP Bullhound in typical AdTech analyst databases.
Last updated Jun 3, 2026 by the ATDb Editorial Team
Bio
Arjun Sethi is a co-founder of Tribe Capital, a data-driven venture firm that has made notable investments in AdTech and MarTech companies including several programmatic infrastructure players. He applies quantitative methods to evaluate product-market fit and has backed companies across identity, measurement, and commerce media. His firm sits at the intersection of data science and early-stage AdTech investing.
Expertise
AdTech InvestmentVenture CapitalData-Driven Growth