Anna Bager

Anna Bager is one of the most consequential trade association leaders in advertising technology, known for her ability to modernize and elevate emerging media categories at critical inflection points. As President and CEO of the Out of Home Advertising Association of America (OAAA), she has repositioned OOH from a traditional, static medium into a data-driven, programmatically enabled channel integrated into omnichannel marketing strategies. Her leadership has been central to the industry's embrace of digital out-of-home (DOOH), measurement innovation, and the convergence of physical and digital consumer touchpoints. Before joining OAAA in 2016, Bager spent nearly a decade at the Interactive Advertising Bureau (IAB), where she rose to Senior Vice President of Mobile and Video and served as General Manager of the IAB Mobile Marketing Center of Excellence. During mobile advertising's formative years, she was instrumental in developing the standards, guidelines, and industry frameworks that gave advertisers and publishers the confidence to invest in the channel at scale. Her work at IAB established her reputation as a standards-setter and ecosystem builder capable of aligning competing industry stakeholders around common infrastructure. Bager is widely recognized for her cross-channel fluency — having shaped policy and practice in mobile, video, and out-of-home — making her a rare executive who has influenced multiple major advertising formats. She is a frequent keynote speaker at major industry events including Cannes Lions, CES, and the OAAA/Geopath OOH Media Conference, and is consistently cited among the most influential women and executives in advertising and media.

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• Led OAAA's strategic repositioning of OOH as a programmatically enabled, data-driven channel integrated into modern omnichannel campaigns
• Drove development of mobile advertising standards and best practices at IAB during mobile's emergence as the dominant digital advertising platform
• Championed measurement modernization for the OOH industry, including integration with third-party data and attribution solutions
• Grew OAAA's advocacy footprint and membership engagement during a period of significant digital disruption in the OOH sector

• Contributed industry commentary and op-eds to AdAge, AdExchanger, and MediaPost on OOH transformation and mobile advertising