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Anna Bager

President & CEO at Out of Home Advertising Association of America (OAAA)

Championing the evolution of out-of-home advertising into a digitally integrated, measurement-forward marketing channel

Standards SetterLinkedInNew York, New York, United States20+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Anna Bager is President and CEO of the Out of Home Advertising Association of America (OAAA), where she leads efforts to modernize and elevate out-of-home media as a data-driven, programmatically enabled channel within omnichannel marketing. Before joining OAAA, she spent nearly a decade at the Interactive Advertising Bureau (IAB), where she served as Senior Vice President of Mobile and Video and as General Manager of the Mobile Marketing Center of Excellence, helping to shape industry standards for emerging media categories.

Previous Roles

Senior Vice President, Mobile and Video

Interactive Advertising Bureau (IAB) (2007-2016)

General Manager, Mobile Marketing Center of Excellence

Interactive Advertising Bureau (IAB) (2012-2016)

Expertise
Out-of-Home (OOH) AdvertisingDigital Out-of-Home (DOOH)Programmatic AdvertisingMobile Advertising StandardsOmnichannel MarketingAdvertising MeasurementTrade Association LeadershipEmerging Media Strategy
Education
  • Degree details not publicly confirmed
Notable Achievements
  • Led OAAA's strategic repositioning of OOH as a programmatically enabled, data-driven channel integrated into modern omnichannel campaigns
  • Drove development of mobile advertising standards and best practices at IAB during mobile's emergence as the dominant digital advertising platform
  • Championed measurement modernization for the OOH industry, including integration with third-party data and attribution solutions
  • Grew OAAA's advocacy footprint and membership engagement during a period of significant digital disruption in the OOH sector
Awards
Frequently listed among most influential women in advertising and media by industry publicationsRecognized by Cynopsis Media as a top industry leader
Speaking Topics
The future of out-of-home and digital out-of-home advertisingProgrammatic OOH and omnichannel integrationMeasurement and attribution in OOHMobile advertising evolution and standardsBridging physical and digital consumer experiencesTrade association leadership and industry advocacy
Publications
  • Contributed industry commentary and op-eds to AdAge, AdExchanger, and MediaPost on OOH transformation and mobile advertising
Board Memberships
Out of Home Advertising Association of America (OAAA) — as CEOGeopath (OOH audience measurement organization)
Connections