Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager

CANNES, France – Anna Bager, president and chief executive of the Out of Home Advertising Association of America, arrived at the Cannes Lions International Festival of Creativity with a reassuring message for advertisers: The public still goes outside. In an interview with Beet.TV contributor David Kaplan, Bager described out-of-home advertising as the “human medium.” It […]

Last updated Sep 1, 2026 by ATDb automated enrichment