Alyssa Paccoia
Alyssa Paccoia is a senior revenue operations leader in the AdTech space, best known for her work scaling go-to-market functions at Madhive, a prominent connected TV advertising platform serving local broadcasters, agencies, and advertisers. As SVP of Revenue Operations, she is responsible for aligning sales, marketing, and customer success into a cohesive revenue engine, with a focus on programmatic CTV and OTT advertising solutions. Paccoia has built her career at the intersection of revenue operations and advertising technology, developing deep expertise in programmatic buying, local TV advertising, and the operational frameworks needed to support high-growth AdTech companies. Her work at Madhive is particularly notable given the platform's focus on democratizing programmatic access to local television inventory, a complex and rapidly evolving segment of the broader CTV ecosystem. Her contributions center on implementing data-driven decision-making, optimizing revenue processes, and building scalable operational infrastructure that supports Madhive's expansion as CTV advertising continues to capture share from traditional linear TV budgets.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Alyssa Paccoia is a senior revenue operations leader in the AdTech space, best known for her work scaling go-to-market functions at Madhive, a prominent connected TV advertising platform serving local broadcasters, agencies, and advertisers. As SVP of Revenue Operations, she is responsible for aligning sales, marketing, and customer success into a cohesive revenue engine, with a focus on programmatic CTV and OTT advertising solutions. Paccoia has built her career at the intersection of revenue operations and advertising technology, developing deep expertise in programmatic buying, local TV advertising, and the operational frameworks needed to support high-growth AdTech companies. Her work at Madhive is particularly notable given the platform's focus on democratizing programmatic access to local television inventory, a complex and rapidly evolving segment of the broader CTV ecosystem. Her contributions center on implementing data-driven decision-making, optimizing revenue processes, and building scalable operational infrastructure that supports Madhive's expansion as CTV advertising continues to capture share from traditional linear TV budgets.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Elevated to SVP of Revenue Operations at Madhive, overseeing cross-functional revenue alignment across a leading CTV programmatic platform
- Played a key operational role during Madhive's growth phase as CTV advertising expanded significantly in the local broadcast market