Skip to content
ATDbbeta
AG

Alyson Griffin

Operator

Alyson Griffin serves as Head of Marketing at State Farm, one of the most prominent insurance brands in the United States and a perennial top spender in national advertising. In this role she oversees the company's marketing strategy, brand stewardship, and media investments across channels including television, digital, and sponsorships. Prior to State Farm, Griffin held senior marketing leadership roles at Intel, where she was known for driving brand and digital marketing initiatives at a global scale. Her background spans both B2B and B2C marketing, with particular depth in brand strategy, digital transformation, and integrated marketing communications. Griffin is recognized in the marketing industry as a senior operator who has navigated large, complex organizations and elevated the role of data and digital thinking within traditional brand marketing frameworks.

Last updated Nov 14, 2026 by ATDb automated enrichment · Connections updated Nov 14, 2026

Role
Head of Marketing
Company
State Farm
Based
Bloomington, Illinois, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Alyson Griffin serves as Head of Marketing at State Farm, one of the most prominent insurance brands in the United States and a perennial top spender in national advertising. In this role she oversees the company's marketing strategy, brand stewardship, and media investments across channels including television, digital, and sponsorships. Prior to State Farm, Griffin held senior marketing leadership roles at Intel, where she was known for driving brand and digital marketing initiatives at a global scale. Her background spans both B2B and B2C marketing, with particular depth in brand strategy, digital transformation, and integrated marketing communications. Griffin is recognized in the marketing industry as a senior operator who has navigated large, complex organizations and elevated the role of data and digital thinking within traditional brand marketing frameworks.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Brand MarketingDigital MarketingIntegrated Marketing CommunicationsInsurance AdvertisingMedia StrategyB2B MarketingMarketing LeadershipSponsorship Marketing

Speaking topics

Brand Marketing at ScaleDigital Transformation in MarketingIntegrated Marketing Strategy

Recognition

Notable achievements

  • Leads marketing for State Farm, one of the largest insurance advertisers in the U.S. by media spend
  • Previously held VP-level marketing leadership at Intel, overseeing global brand initiatives
Connection details