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Brief

State Farm

Insurance & Financial Services

Comprehensive insurance and financial services backed by a vast agent network and one of the most trusted brands in America, offering personalized coverage and claims support.

Last updated Nov 14, 2026 by ATDb automated enrichment

Founded
1922
HQ
Bloomington, Illinois, United States
Connections
1

AI-drafted from public sources1 source cited

At a glance

Employees
50001+
Revenue
$90B+

About

Largest auto and home insurer in the United States by premium volume, consistently ranked in the top 10 of the Fortune 500

State Farm is a mutual insurance company and financial services provider headquartered in Bloomington, Illinois. Founded in 1922 by George J. Mecherle, it is the largest property and casualty insurer in the United States by premium volume, offering auto, home, life, health, and commercial insurance, as well as banking and investment products. The company operates through a network of approximately 19,000 independent contractor agents across the U.S. and Canada. State Farm is one of the most prominent advertisers in the United States, consistently ranking among the top spenders on television, digital, and sports media. Its long-running 'Like a good neighbor, State Farm is there' tagline is among the most recognized in American advertising. The company has invested heavily in celebrity endorsements, sports sponsorships — including partnerships with the NBA, NFL, and MLB — and high-profile Super Bowl commercials, making it a significant force in the media and advertising ecosystem. As a mutual company, State Farm is owned by its policyholders rather than public shareholders, and it does not trade on a stock exchange. It consistently ranks in the top tier of the Fortune 500, with revenues exceeding $90 billion. Its massive advertising budget and media buying activity make it a key customer for media agencies, broadcasters, digital platforms, and sports properties.

Business model

Mutual Insurance / Financial Services

Target market

Consumer (B2C) — individuals and families across the United States and Canada

What they offer

  • Auto Insurance

    Vehicle coverage including liability, collision, comprehensive, and roadside assistance

  • Homeowners Insurance

    Coverage for homes, condos, and renters against damage, theft, and liability

  • Life Insurance

    Term, whole, and universal life insurance products

  • Health Insurance

    Supplemental health and disability income insurance products

  • State Farm Bank

    Banking products including checking, savings, and loans

  • State Farm Mutual Funds

    Investment and retirement planning products

  • Commercial Insurance

    Business insurance products for small and mid-sized businesses

  • State Farm Mobile App

    Digital platform for policy management, claims filing, and roadside assistance

Key features

Largest U.S. auto insurer by market shareNetwork of ~19,000 independent contractor agents24/7 claims reporting and supportDrive Safe & Save telematics programState Farm mobile app for policy and claims managementSteer Clear program for young driversMulti-policy discount bundling

Use cases

Personal auto insurance coverageHomeowners and renters insuranceLife and health insurance planningSmall business commercial insuranceBanking and savings productsRetirement and investment planning

Customer segments

Individual consumers seeking auto insuranceHomeowners and rentersFamilies seeking life and health coverageSmall business ownersYoung driversRetirees and savers

Tech & specs

Technology stack

Telematics (Drive Safe & Save)Mobile app (iOS and Android)AI-powered claims processingDigital quoting and policy management platforms

Security & compliance

State insurance regulatory compliance (all 50 U.S. states)CCPAGLBA (Gramm-Leach-Bliley Act)SOC 2

Deployment

Mobile AppWeb PortalIn-person Agent

API

Limited

Corporate history
  1. 1922 · Founded
Connection details

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