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Alex Steer

Thought Leader

Alex Steer is a data and analytics leader who has built his career at the intersection of data science and marketing strategy within the WPP network. As Chief Data Officer at WPP, he is responsible for shaping how the holding company and its agencies harness data to drive better outcomes for clients, spanning audience intelligence, marketing measurement and the application of AI and machine learning to advertising challenges. Steer spent a significant portion of his career at Wunderman Thompson (now VML), where he rose to a senior data and strategy leadership role, developing expertise in data-driven marketing, customer intelligence and the use of analytics to inform creative and media decisions. His background combines a strong academic foundation with practical application across global agency environments. He is regarded within the industry as a thoughtful voice on the evolving role of data in marketing, including topics such as responsible data use, the deprecation of third-party cookies and the growing importance of first-party data strategies for brands.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
Chief Data Officer
Company
WPP
Based
London, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Alex Steer is a data and analytics leader who has built his career at the intersection of data science and marketing strategy within the WPP network. As Chief Data Officer at WPP, he is responsible for shaping how the holding company and its agencies harness data to drive better outcomes for clients, spanning audience intelligence, marketing measurement and the application of AI and machine learning to advertising challenges. Steer spent a significant portion of his career at Wunderman Thompson (now VML), where he rose to a senior data and strategy leadership role, developing expertise in data-driven marketing, customer intelligence and the use of analytics to inform creative and media decisions. His background combines a strong academic foundation with practical application across global agency environments. He is regarded within the industry as a thoughtful voice on the evolving role of data in marketing, including topics such as responsible data use, the deprecation of third-party cookies and the growing importance of first-party data strategies for brands.

Expertise & education

Expertise

Data StrategyMarketing EffectivenessAudience IntelligenceFirst-Party DataAI and Machine Learning in MarketingData EthicsMarketing MeasurementCustomer Analytics

Education

  • University of Oxford

Speaking topics

The future of data in marketingFirst-party data strategiesResponsible data use and ethicsAI and machine learning in advertisingMarketing measurement and effectiveness

Recognition

Notable achievements

  • Appointed Chief Data Officer at WPP, overseeing data strategy across the world's largest advertising holding group
  • Led data and analytics capability development at Wunderman Thompson across global markets