Alex Norström

Alex Norström is Co-CEO of Spotify, a role he assumed effective January 1, 2026, alongside Gustav Söderström, succeeding founder Daniel Ek as the day-to-day operational leader of the world's largest audio streaming platform. In this capacity, Norström oversees business strategy and operations for a platform that reaches hundreds of millions of listeners globally, commanding one of the most significant digital audio advertising ecosystems in the world. His elevation to Co-CEO marks a defining moment in Spotify's maturation from a music startup into a diversified media and technology company. Prior to becoming Co-CEO, Norström served as Spotify's Chief Freemium Business Officer and Chief Business Officer, roles in which he was instrumental in shaping Spotify's advertising and free-tier monetization strategy. He played a central role in building out Spotify's ad-supported business, including its programmatic advertising infrastructure, podcast advertising capabilities, and branded content offerings. His tenure helped transform Spotify Advertising into a major player competing with digital giants for audio ad budgets. Norström's career at Spotify spans well over a decade, during which he has been closely associated with the company's international expansion and its push into new content verticals including podcasts and audiobooks. His background in business development and partnerships, combined with deep operational experience inside one of the world's most-used consumer platforms, positions him as a significant voice in the future of audio monetization, creator economics, and digital advertising strategy.

Last updated Sep 26, 2026 by ATDb automated enrichment