Alex Mashrabov

Alex Mashrabov is best known as the co-founder and CEO of Higgsfield AI, a generative AI video creation platform that launched publicly in 2024 and quickly gained attention for enabling high-quality, cinematic AI-generated video content. Higgsfield positions itself as a creative tool for filmmakers, marketers, and content creators, placing it at the intersection of generative AI and advertising-adjacent creative production. The platform's capabilities are directly relevant to AdTech and brand marketing teams seeking scalable, AI-driven video creative. Prior to founding Higgsfield, Mashrabov spent several years at Snap Inc., where he worked on machine learning and computer vision projects, contributing to the AR and visual computing capabilities that underpin Snap's advertising products. His technical background in deep learning and generative models gave him a strong foundation for building consumer-facing AI tools with clear commercial and advertising applications. Mashrabov represents a new wave of AI-native founders whose work is reshaping how creative assets are produced for digital advertising. His company's technology is increasingly relevant to programmatic creative, dynamic ad generation, and AI-powered video production pipelines that brands and agencies are beginning to adopt.

• Employee

  Snap Inc.

Roles with a cited source. All linked roles are in the Roles tab.