Aidan Joyce

Aidan Joyce is a senior sales leader at Magnite, the world's largest independent supply-side platform, where he serves as VP of Global Sales. He is recognized within the programmatic advertising industry for his expertise in supply-side technology, connected TV (CTV), and helping premium publishers and broadcasters monetize their inventory at scale through programmatic channels. His work at Magnite places him at the center of one of the most significant shifts in digital advertising — the migration of premium video and streaming inventory into programmatic ecosystems. Joyce has been instrumental in building and expanding Magnite's relationships with top-tier publishers and broadcasters globally, with a particular focus on the rapidly growing CTV and streaming advertising market. His sales leadership supports Magnite's strategic positioning as an independent alternative to walled gardens, advocating for the open programmatic ecosystem. He plays a key role in translating Magnite's technology capabilities — including its SpringServe ad server and CTV-specific solutions — into commercial outcomes for publisher partners. His career reflects a deep grounding in the supply side of programmatic advertising, with experience navigating the industry through major consolidation events, including the merger of Rubicon Project and Telaria that formed Magnite in 2020. Joyce is regarded as a knowledgeable operator in the SSP space, helping publishers navigate identity, audience, and yield optimization challenges in an increasingly complex and privacy-conscious advertising landscape.

• Led global sales initiatives at Magnite during the company's significant growth phase in CTV and streaming advertising
• Helped expand Magnite's premium publisher and broadcaster relationships globally as the industry shifted toward programmatic CTV