Adam Paul

Adam Paul serves as President and CEO of LiveRamp, one of the AdTech industry's most consequential data connectivity platforms, which enables brands, agencies, and publishers to connect data across the ecosystem while maintaining consumer privacy. He has been instrumental in steering LiveRamp through the industry's seismic shift away from third-party cookies toward authenticated identity solutions, positioning the company's Authenticated Traffic Solution (ATS) and RampID as foundational infrastructure for the post-cookie advertising world. Paul joined LiveRamp and rose through leadership ranks, taking on increasing operational responsibility before assuming the top executive role. His tenure has been defined by expanding LiveRamp's global footprint, deepening partnerships with major publishers and platforms, and advocating for interoperable, privacy-safe data collaboration as an industry standard. Under his leadership, LiveRamp has grown its data collaboration network and pushed forward initiatives around clean rooms and data clean room technology. As a prominent voice in the identity resolution space, Paul regularly engages with industry bodies and at major AdTech conferences, championing the idea that data connectivity and consumer privacy are complementary rather than competing goals. His operational focus and strategic vision have helped LiveRamp maintain its position as a critical infrastructure provider as the industry navigates regulatory pressures and the deprecation of legacy tracking mechanisms.

• Employee

  LiveRamp

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