News
19,202 articles covering the AdTech ecosystem
Retargeting Has Found Its Way to the Chatbots
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.
Week of Feb. 2 Cable News Ratings: Fox News Only Network to Grow
Fox News had its highest-rated week in total viewers and the demo since September 2025.
What The Data Shows About Local Rankings In 2026 [Webinar] via @sejournal, @hethr_campbell
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies. The post What The Data Shows About Local Rankings In 2026 [Webinar] appeared first on Search Engine Journal.
Super Bowl 2026 ads showed what works (and doesn’t) on the big stage
The Super Bowl may be over, but we’re still dissecting the ads and what brands can learn from the successes (and failures) as they begin thinking about next year’s Big Game.
CMO Job Moves Database
Find details on the latest chief marketing officer hires in this database, exclusive to Ad Age All Access subscribers.
Workday CMO Emma Chalwin on Humanizing B2B Marketing
Plus, why acquiring new customers are not the best way to growth.
Week of Feb. 2 Evening News Ratings: World News Tonight Leads
NBC's Nightly News was the only broadcast with viewership gains in both measured categories.
Criteo Says It’s Bullish On The Future, But The Market’s All Bears
Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […] The post Criteo Says It’s Bullish On The Future, But The Market’s All Bears appeared first on AdExchanger.
How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield
Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition, floors and signals across other […] The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdMonsters.
Publicis won twice as many new business pitches as WPP or Omnicom in 2025
Publicis’ estimated new business revenue from creative exceeded that from media.
From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear
Fixing the business, not just the brand.
Disney Reveals Super Bowl Plans, Including a Yearlong Big Game Celebration
ESPN and Disney announce content and programming ahead of Super Bowl LXI.
Week of Feb. 2 Morning News Ratings: Today Remains No. 1
The three news outlets continue to cover the disappearance of Savannah Guthrie’s mother
Erin Regan
Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion.
Super Bowl 2026 ads hits and misses livestream 02/09/2026
Super Bowl 2026 ads hits and misses livestream 02/09/2026
Google’s Ads Chief Details UCP Expansion, New AI Mode Ads via @sejournal, @MattGSouthern
Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search Engine Journal.
14 creative campaigns to know about today
BBH has a new visual identity, and Carl’s Jr. reunites with Paris Hilton—both her real and AI versions.
Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness
The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and […] The post Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness appeared first on AdExchanger.
The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? via @sejournal, @jonkagan
This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.
From Article to Short-Form Video That Holds Attention via @sejournal, @MattGSouthern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention. The post From Article to Short-Form Video That Holds Attention appeared first on Search Engine Journal.
Hidden HTTP Page Can Cause Site Name Problems In Google via @sejournal, @MattGSouthern
Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. The post Hidden HTTP Page Can Cause Site Name Problems In Google appeared first on Search Engine Journal.
UK creatives’ picks from Super Bowl LX ads
Instacart, Squarespace, Elf Cosmetics and Anthropic among brands making ads around this year's Super Bowl.
Guinness takes over Tube to promote Covent Garden brewery
Transport for London has reassured that the AMV BBDO-created takeover would avoid passenger confusion, after Heineken's Tube takeover drew criticism from disability rights campaigners.